• Biography
• Contact
• Experience

Biography

John Cummins CEng. MIET, NLP Master Practitioner
john@bestquarter.com
+44 7767 473057

PROFILE

A seasoned professional with over 20 years experience of sales, senior business development and marketing roles in the high tech sector.

He thrives on new challenges, extremely creative, builds strong relationships and is hands-on, with a reputation for driving new business for start-ups through innovative techniques, getting results on time and on budget.

Following a successful corporate career with senior roles at British Telecom, Altos Computers, Acer and Wyse Technology, he moved in media relations, then founded his own consultancy business in March 2000 to deliver practical business services to a wider range of US and European clients.

EXPERIENCE

European & Global initiatives Sales and marketing development Business restructuring
Channel development Media relations Product development
Development coaching Major Account development Product launches

CONSULTANCY CLIENTS INCLUDE:-

Biz Dev for 7 Billion People, pre IPO US start-up and first vendor in new Web Analytics sector.

• Recruited UK beta sites and created first UK sales; 121carhire.com, prezzyboz.com etc
• Built the UK sales pipeline; including Halfords, Lastminute.com, Argos, Maplins, Virgin Atlantic and PartyGaming.com

Executed early access program for CONFORMATIVE SYSTEMS, pre IPO US start-up in the XML acceleration appliance space. Sold to Intel.

• Researched early adopter clients in the financial and Fortune 500 space
• Developed the account relationships and beta sites for London Stock Exchange, BP, UBS, Vodafone and Derby City Council

Biz Dev for EGENERA, pre IPO US start-up and leading vendor in emerging utility computing sector.

• Crafted and executed innovative marketing campaign in the UK financial institution space
• Help build the financial services sales pipeline for the sales team

DIRECTOR OF BUSINESS DEVELOPMENT for MARGI SYSTEMS, pre IPO US leading mobile presentation solutions vendor.

• Launched Margi in the UK, taking revenues from 0 to 15% of global sales
• Built supporting channels with specialist distributors and resellers
• Closed major consumer channels including Dixons
• Closed major projector OEM deals with Sony, Epson, Dell and Infocus

MARKETING DIRECTOR for STRATUS, pre IPO US fault-tolerant server vendor.

• Helped managed the successful transition of a direct sales operation into an indirect sales model through a network of channel partners
• Successfully created & launched an effective partner program to recruit loyal partners
• Devised and executed a beach head / target segment campaign to build first sales

VICE PRESIDENT OF MARKETING for MOSAIC SOFTWARE, pre IPO South African software solutions vendor in the EFT and payments markets.

• Devised and executed innovative marketing plan with key technology partners
• Spearheaded move into retailing segment, winning strategic accounts

DIRECTOR OF MARKETING for WEBRIDGE, pre IPO US eBusiness software solutions vendor

• Help launch Webridge in the UK, taking revenues from 0 to $3M+ in 18 months
• Targeted key major accounts through a series of innovative programs
• Secured strong technology partnerships with vendors including Microsoft and Intel

MARKETING SPECIALIST for BT, UK eBusiness vendor.

• Researched market for new security schemes
• Checked market viability with recommendations of short listed partner

DIRECTOR OF MARKETING for HYBRIS, pre IPO German eBusiness software solutions vendor.

• Launched Hybris in the UK to the channel and media
• Identified and recruited first channel players to resell Hybris solutions